If you’re like a lot of entrepreneurs and business owners I talk with, you’re on LinkedIn…but you’re not getting the results you know are possible from being there.
One of the most powerful actions you can take on LinkedIn to get better results and generate leads is to create a profile headline that stands out.
What makes me say that?
Easy…your headline is one of the first things that appears in search results, when you post and when someone views your profile.
(For those of you who don’t know what your headline is…it’s the text directly under your name and to the right of your picture.)
And when your LinkedIn profile headline is positioned properly, this visibility generates leads for you. As it has for me and the thousands who have used my system. And it can for you too!
So how do you do it?
Here’s my simple, proven, step-by-step system that I teach my clients:
1. First, know what your keywords are and use them generously in your LinkedIn profile headline. This will help you to appear higher in search results when LinkedIn members are searching for your keywords.
BONUS TIP: Not sure which keywords to use? Use the same keywords you use for your website.
For example, my keyword is marketing, so I use it as often as makes sense in my headline.
2. Include a call to action. What is the next step you want viewers to take?
For example, do you want them to contact you? If yes, include how they can do that.
Or…do you have a valuable gift on your website that you offer to begin the relationship? If yes, then you’ll want to drive traffic there to generate leads.
For me, in my LinkedIn profile headline, I drive traffic to my site by offering free tools.
3. Finally, put Steps 1 and 2 together to make your headline like a mini-billboard that gives an engaging and compelling quick snapshot of who you are, who your ideal clients are, what you offer them and invites your LinkedIn profile headline viewers to take the next step in cultivating a relationship.
Note: You have a limited number of characters available, so make every word count!
When you systematically put these three steps together, you’ll be thrilled with how easy it is to quickly create a LinkedIn profile headline that generates leads for you!
If you’re interested in getting more details on how to get better results on LinkedIn, click here to qualify for your complimentary LinkedIn Results strategy session with me to explore what your biggest challenge is on LinkedIn and what you can do to have a result breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn and ready to take the next step apply a time to talk.
QUESTION: How are you using LinkedIn to generate leads? Please share your experiences below!
© 2015 ChristineHueber.com
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