Do you feel like you’re losing opportunities by not tapping into the power of LinkedIn and your LinkedIn presence?
Do you wonder “What do I do now?” and, more importantly, “How do I do it?” when you think about your LinkedIn presence?
If you answered, “YES!” to any of these questions…help is here.
These are the top 10 success secrets…simple, easy and proven steps you can take today to get started establishing your powerful LinkedIn presence:
1. Next Step. To get your new business seen and heard on LinkedIn, it’s most effective to start with planning your LinkedIn presence.
Specifically, what is the next step you want your LinkedIn audience to take?
Do you want them to subscribe to your newsletter, apply for a complimentary strategy session, etc.?
This will be the basis for everything that you do with your LinkedIn presence, your “North Star” that guides you.
2. Keywords. What are the keywords your Ideal Clients are using to search for you?
With these first two pieces of information you can create your compelling and engaging headline, summary, position titles and descriptions and start really cultivating your new and powerful LinkedIn presence.
3. Headline. For maximum effectiveness, think of your headline as a mini-billboard…you want to catch LinkedIn members’ attention as they’re scrolling through hundreds of search results or when they first view your LinkedIn profile or encounter your LinkedIn presence.
You want to draw them in, keep them reading, start a relationship with them where they know, like and trust you and want to take the next step with you.
4. Summary. Your LinkedIn Summary is like a mini-sales page that again invites your LinkedIn profile viewers to take the next step with you and starts to establish your credibility with your LinkedIn presence.
5. Positions. For obvious reasons, include only positions that support your primary LinkedIn profile objective.
Your LinkedIn presence as presented by your positions is a powerful source for bolstering your credibility and legitimacy. It shows that you are who you say you are.
BONUS TIP: For maximum impact, make sure your website, other social media channels and in-person presence are all consistent and congruent.
BONUS TIP: Ask for recommendations at every opportunity to enhance your position as a trusted expert and increase your appearance in LinkedIn Search results. Use a template to make it easy for them…and you!
6. Connect. Connect with your on- and off-line network. Ideally, you want at least 50 connections.
BONUS TIP: 500+ connections are optimum to be seen as legitimate and credible.
7. Groups. Join the groups where your Ideal Clients are most receptive and start sharing your expertise.
For example, if your best clients are consultants, do a search for those groups and then join them.
Done effectively, participating in groups will position you and, by extension, your new business, as a thought leader, drive traffic to your website and generate leads. Done poorly, it will be frustrating, overwhelming and you’ll feel like you’re spinning your wheels.
NOTE: You can join up to 100 groups (updated 4.2016) and share your content with all of them with a simple click of a button when you have the right tools.
8. Picture. Upload an attractive headshot to engage your ideal clients. It seems obvious but warrants mentioning… For a custom photography session, Margot Duane is whom I recommend.
9. LinkedIn Publishing. Start sharing your new business expertise via LinkedIn posts to position yourself as a thought leader, increase your visibility on LinkedIn and Google!, and stay top of mind with your Ideal Clients.
10. LinkedIn Updates. Used strategically, updates will position you and your new business as an expert, thought leader, increase your visibility and keep you top of mind.
Without a system and a plan, you run the risk of being ignored or forgotten and losing out on a tremendous opportunity to exponentially strengthen the “know, like and trust” factor with your network.
As you implement these 10 success secrets and “put the pedal to the (LinkedIn) metal,” you’ll start to see the LinkedIn ball rolling…you can start getting the clients you want and can be at a better place with your new business. You’ll be moving forward and getting things cooking with your business, and utilizing all LinkedIn offers to catapult the start of your business and generate great results!
If you’re interested in getting more details on how to quickly and easily get better results from LinkedIn, click here to qualify for your complimentary LinkedIn Results strategy session with me. We’ll explore and find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn and ready to take the next step apply for a time to talk.
Did This Help You? If so, I would greatly appreciate it if you commented below and shared this article on LinkedIn.
© 2015 ChristineHueber.com
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