One of the best ways to engage your audience on LinkedIn is to let images do your talking for you.
Professional images, that is.
The right image is worth a thousand words if you use it to reinforce your brand and build a relationship with your ideal clients.
For example, on LinkedIn you can even upload examples of your work to show your expertise rather than just talking about it.
And when you use compelling photographs to exemplify your work and stand out from the crowd, they really pack a punch in your contact’s activity feed on LinkedIn.
In fact, members who share images with their LinkedIn network are five times more likely to have other members engage with their update, according to LinkedIn.
Clicks and pics can be a recipe for your business success.
Especially if those images have a person in them.
And Linked makes it easy for you.
Not sure what kinds of images to share? Here are four suggestions:
1. Events: Show your LinkedIn network what you’re up to. For example, if you’re speaking, get a picture of you on the stage in front of the audience.
2. View from your life: Photographs that capture ‘a day in the life’ are often most engaging. Show what your professional and personal passions are.
You can use photographs to capture fun, inspiring or motivational moments throughout your day.
Whether it is the view from your desk or your hike, a photo of your amazing team in action, a gift you received or the latest new product you’re releasing…it’s all a way for your LinkedIn audience to see what your day is like and get to know, like and trust you.
3. Show off your expertise: The only thing better than telling a potential client about your expertise is to show them.
For example, if you are an interior designer, show the remodel you’ve been working on. If you’re a coach, proudly show off photos of the latest product you created. If you’re meeting with clients in person or even networking, you can snap photos to share. If you’re a trainer or consultant offering VIP client days and you just redesigned where you meet with clients, snap a picture and share your new space with your LinkedIn network.
4. Profile: How important is it to have a photo in your LinkedIn Profile? The answer is extremely.
A profile with a photo is 11 times more likely to be viewed.
And instead of using the typical headshot, try having someone take a shot of you in action – during a presentation or practicing a big speech – or even in front of an oven with your latest creation in your kitchen whites if you’re a chef!
Because if a potential client can really see you in the context of your work, it creates an equation that looks something like this: YOU + EXPERTISE = RELATIONSHIP.
If you’re interested in getting more details on exactly how you can stand out on LinkedIn and get better results, click here to schedule your complimentary LinkedIn Results strategy session with me to explore that and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn schedule a time to talk.
Question: What photos or images do you post to LinkedIn? Will you use the new app? Leave a comment below and tell us!
© 2014 ChristineHueber.com
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