Do you want more and better opportunities to find you? Many of my clients come to me to grow their business and one of the first things I recommend to them is that they position themselves as an expert.
What is positioning yourself as an expert exactly?
Simply put, it’s making yourself the go-to person in your area of expertise and a thought leader.
When you effectively position yourself as a expert, you build the know, like and trust factor with your audience because you’re seen as someone who is credible and legitimate. This means that when they need what you have, you’re their logical only choice.
So how do you position yourself as an expert?
You can easily position yourself as an expert when you consistently share value-rich content with your audience.
And the good news is that you don’t have to come up with new content, recreate the (content) wheel constantly and make yourself crazy to do it!
Here are three ways to easily and quickly position yourself as an expert:
1. Social Media. Keep yourself top of mind with your audience and increase your visibility as an expert by sharing tips and valuable content where your audience is most receptive to engaging with you. BUT be sure to share an effective mix of content and promotion that grows your business.
BONUS TIP: Use free tools like HootSuite to make it easy and fast.
2. Blogging. Your blog allows you to easily and quickly share your expertise on a consistent basis with your audience. And when you share more in-depth tips and tricks, strategies and secrets on a regular basis, your audience will start to depend on you for expert advice in your subject area, become your raving fans and want to take the next step with you.
BONUS TIP: Post your blog to your social media sites to get the biggest bang for your expert content buck.
3. Newsletters. By appearing in your community’s inboxes on a regular basis, you’ll easily and quickly position yourself with them as an expert. As with social media, include an effective mix of content and promotion that positions you as an expert and invites your community to take the next step with you.
BONUS TIP: An email marketing service like MailChimp is easy and free to use.
When you effectively position yourself as an expert using these 3 simple steps, you’ll be thrilled with the opportunities that find you in no time…from media appearances, to new clients, referrals, partnerships and speaking…to name only a few!
To find out more about how you can easily position yourself as an expert…fast, schedule your complimentary Marketing Results Strategy Session with me, just click here now.
QUESTION: What’s your favorite way to position yourself as an expert? Please share your comments below.
© 2014 ChristineHueber.com
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