“You have one of the top 1% most viewed LinkedIn profiles!”
Did you get this email from LinkedIn?
No email from LinkedIn?
I’ll show you how to easily increase your LinkedIn profile views.
3 Ways to Get More Profile Views to Your LinkedIn Profile
If you didn’t receive an email like this from LinkedIn, there are simple steps you can take today to improve the views to your LinkedIn profile.
Here are 3 easy ways to get more people looking at your LinkedIn profile:
1. Use Your Keywords
LinkedIn is a database OF professionals FOR professionals. And people are searching this LinkedIn database looking for someone like YOU.
The only problem is they don’t know your name. If they don’t know your name, how can they find you? Easy… KEYWORDS. Future clients, customers, and partners look for you by typing in keywords.
Do you know what your best keywords are?
Dynamic, professional, problem solver are NOT keywords. These words can describe anyone.
You want to find words that are very specific to who you are and what you do.
Here are some questions to help you determine your keywords:
- * What are your website keywords?
- * In which industries have you worked?
- * What certifications do you have?
Once you have these keywords, you want to make sure you use them liberally throughout your profile and make sure they are listed as your skills as well.
BONUS TIP: Use your keywords strategically…especially in your headline, summary, and positions since LinkedIn weights those heaviest for search results.
Good keyword usage:
As an account manager who specializes in the sales & marketing of architectural software such as AutoCAD, Revit, and other 3D modeling software solutions, I realize the importance of….
Bad keyword usage:
sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales, sales…
Remember, you can’t be found for keywords that are not in your LinkedIn profile.
Make it easy for people to find you by using the terms they are using to search for you.
BONUS TIP: Survey your best clients and customers and ask them what words they would use to find you. What words do they use when they talk about what you do and the results they get from working with you?
2. Make your LinkedIn Search Result Compelling
Let’s say someone searches a keyword phrase within LinkedIn and your profile appears in the search results…is your search result listing compelling enough to your potential viewer to make them want to click on it to read more?
According to LinkedIn research, profiles with a profile picture are 7 times more likely to be viewed than profiles without a profile picture. So make sure your profile picture shows you in the best light! Dress professionally. Smile and look friendly and approachable.
How about your headline? Again, your LinkedIn headline is heavily weighted for your appearance in search results, so make it keyword-rich and ideally like a headline in a newspaper… it should compel a person to want to read more. The default headline is simply your last job title and company. Talk about BORING!
Your LinkedIn headline is the very first impression members get of you in search and will determine whether they click to read more or click to the next profile, so make it compelling.
LinkedIn has over 330 MILLION MEMBERS (updated December 2014). That’s a lot of professionals, entrepreneurs and business owners! In order to get noticed, you can’t just sit back and hope people will reach out to you.
In order to get noticed, you need to get active on LinkedIn.
The more you participate and provide value to the community, the more other members will see you and the more views you’ll have of your LinkedIn profile.
Here are some easy ways to boost your activity level on LinkedIn:
Status Updates: Keep in touch with your network by posting Status Updates. Did you read an compelling article? Did you finish an interesting project? Are you attending a unique event? Did you hear/have a great piece of advice? Share it on LinkedIn!
BONUS TIP: Share a compelling mix of content and promotion to grow your business while you position yourself as an expert and a thought leader.
Groups: Join LinkedIn Groups where your audience is and become an active member. Comment on discussions. Create interesting and engaging discussions that compel people to comment. Position yourself as an expert and thought leader. Help and inspire other members. Make people take notice of you so they click on your profile to learn more about YOU.
Endorse Your Contacts: Yes, I know not everyone is a fan of endorsements, but they really are amazing when used appropriately. By this I mean endorse your connections for their real skills that you’ve had experience with…not just the skills LinkedIn recommends. Not only will they be touched by your generosity, you’ll appear in their notifications and usually email inboxes. Chances are they’ll be inspired to view your profile and endorse you in return. Either way, your photo linking to your profile is now listed next to the Skill you endorsed on their profile. And yes, there’s a good chance people will see it and click to read more about YOU!
BONUS STEP: What Happens When People View Your Profile?
Now that more people are viewing your LinkedIn profile, does it showcase you in a manner that is impressive? It’s great to have people visit your profile, but if there’s nothing there that differentiates you, why bother?
Your LinkedIn profile is like a mini-website…it’s your first impression and a digital introduction.
Don’t waste this amazing opportunity to generate leads!
Present yourself in a way that inspires, impresses, and builds confidence in your abilities, products, and services. Use your LinkedIn profile as a tool to proactively shape your online image.
As a LinkedIn Marketing coach, I can work with you to create a POWERFUL first impression that delivers leads.
Not sure where to get started?
Click the following links to find out more about our Coaching (we hold your hand and guide you on how to easily create your effective LinkedIn profile) OR Products (we give you the tools to write your LinkedIn profile yourself).
I hope you found value in this article on how to create a top 1% most viewed LinkedIn profile! Let me know in the comments what you do to get people to view your LinkedIn profile. And if you have any LinkedIn questions, feel free to ask me in the comments section below as well. I love answering questions about LinkedIn.
Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable marketing that gets them more clients easily. Get her FREE Report “Top 10 LinkedIn Success Secrets for Entrepreneurs” at www.ChristineHueber.com
Adapted from the LinkedIn Blog.