Don’t know how to share your valuable insights and ideas with the world in a LinkedIn Publishing post that, used effectively, can be a powerful business generator?
Not to worry!
Here’s how to maximize LinkedIn Publishing:
1. Pick a vibrant visual
Add a cover photo to make your post stand out and set the tone for your words.
Readers are 14 times more likely to click on blogs that include a compelling image.
Cut visual clutter and pick one that has one strong, central focal point. Go for crisp colors or dramatic black and white – and make sure the image ties in with the themes in your blog.
2. Choose a compelling title
After the cover photo, a headline is the next step in grabbing a reader’s attention.
Help LinkedIn members find, like, share and comment on your article with a catchy, interesting title that aligns with your subject matter. As with the rest of the LinkedIn Publishing experience, simple is best—no need to make your title overly complicated.
BONUS TIP: For maximum impact, make your title short enough that it fits in the display place on your profile.
3. Content is EVERYTHING
In the end, it’s what you share that will resonate with readers on LinkedIn, engage them and compel them to take the next step with you.
The best posts incorporate the valuable expertise that is unique to you, the author—and leaves readers inspired…and wanting more of what you have to offer. When you do this, you build your brand, expand your network and followers, educate your audience and grow your business.
BONUS TIP: For marketing content inspiration, think about what your Ideal Clients want to know…what are the questions they ask you, what are the problems they want you to solve for them?
ADVANCED BONUS TIP: To maximize LinkedIn Publishing for lead generation, include an effective mix of compelling content and promotion in your article.
Note: If you want to easily and exponentially increase your reach, the articles you post with LinkedIn Publishing give you tremendous visibility. How is that? They can be viewed by all 313+ million LinkedIn members globally and are searchable both on LinkedIn and on Google. Imagine the impact that kind of exposure could have on your business!
If you want more details on how to quickly and easily maximize LinkedIn Publishing, click here to schedule your complimentary LinkedIn Results strategy session with me to explore that and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn schedule a time to talk.
Question: Did this article help you maximize LinkedIn Publishing? What else would you like me to write about for you? Please let me know in the comments below.
Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable LinkedIn marketing that easily gets them more clients. Click here for her FREE report “Top 10 LinkedIn Success Secrets for Entrepreneurs.”
Did you get value from this article on how to maximize LinkedIn Publishing? Please let me know in the comments below and share on LinkedIn…thanks!
Adapted from LinkedIn Official Blog.