You can have the best product or service and a fabulous website. But if you’re not putting yourself out there and sharing updates on LinkedIn, you can be really doing yourself a disservice.
I was inspired to write about LinkedIn updates after hearing so often lately how my LinkedIn network loves what I post. And also because I know my updates are a workhorse that helps me grow my business.
LinkedIn updates, used effectively, can serve three very important functions:
1. They keep you top of mind with your audience by increasing your visibility. They give you the opportunity to engage and nurture your relationship.
2. LinkedIn updates position you as an expert in your field, as a go-to person.
3. LinkedIn updates position you as a thought leader.
And one of the key elements of using LinkedIn updates effectively is having the right mix of content and promotion. We have all had contacts who promote themselves and their businesses with every update…never providing value…and know how quickly we disconnect from them, hide or ignore them.
On the other hand, if all you post are content updates, but no promotional updates, your business can stagnate because you aren’t offering your ideal clients a way to take the next step with you.
The second key to using LinkedIn updates effectively is to be consistent. This means posting on a regular basis, so you build trust and credibility and are seen as legitimate.
That you are who you say you are.
A great tool that makes it easy to post consistently (and do it in just 5 minutes a day when you use my LinkedIn Results System) is HootSuite.
When you follow these two guidelines, your LinkedIn updates can do your marketing for you. Here are some examples of recent opportunities that have found me because of my LinkedIn updates.
I’ve met people at networking events and connected with them on LinkedIn. Over time they see my consistent, value-rich and compelling updates that keep me top of mind with them. And they contact me to explore working together.
I’ve attracted media opportunities with major websites. In a recent interview with a top media site about how to use LinkedIn effectively, my interviewer said, “I see your LinkedIn updates all the time…they’re great!” My updates positioned me as an expert and thought leader and cultivated the relationship before the interview even started.
Or, I connect with another LinkedIn member in a LinkedIn group, they schedule a call with me to explore working together. In the meantime they get to know, like and trust me still more through my updates.
So you see how using LinkedIn updates effectively can help you get better results on LinkedIn…and in just 5 minutes a day!
If you’re interested in getting more details on how to quickly and easily get better results from LinkedIn, click here to qualify for your complimentary LinkedIn Results strategy session with me to explore that…and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn and ready to take the next step apply for a time to talk.
QUESTION: How are you using LinkedIn updates? Are you happy with the results you’re getting from LinkedIn? Please let me know in the comments below.
© 2015 ChristineHueber.com
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