Have you noticed LinkedIn Sponsored Updates in your home feed?
If you have, here are some insights on exactly what LinkedIn Sponsored Updates are and how they can work for your business to help you get 400% more leads!
But first, some background.
Whether following a thought leader in LinkedIn Pulse, checking up on trending news, getting updates from their network, groups or the companies they follow – professional information and insights have become central to many LinkedIn members’ homepage experience.
LinkedIn Sponsored Updates, which look like regular posts, are clearly labeled “Sponsored” and give LinkedIn members the option to “Like,” “Comment” and “Share” your updates, as well as “Follow” your company.
If you’re on FaceBook, you’re familiar with the concept of sponsored or promoted or boosted updates.
And we all know that getting relevant information at the right time can influence your ideal client’s buying decisions.
LinkedIn Sponsored Updates enable you to build relationships by delivering your relevant content into the homepage feed of members beyond those who are following your company.
Above is an example of a LinkedIn Sponsored Update from Reuters.
As an entrepreneur and business owner, you are increasingly leveraging your content to inform, educate, and inspire your current and prospective clients. But the high quality content you’ve produced – like slideshows, articles, blog posts, videos, presentations or whitepapers – doesn’t always have the reach and engagement you want.
With LinkedIn Sponsored Updates, you can get that additional reach and then engagement because you’ll be able to distribute your content directly to relevant LinkedIn members in a place where they are already consuming professionally relevant content. You can target LinkedIn Sponsored Updates to any segment of LinkedIn’s affluent membership based on profile data across more than 330 million users (March 2015 update).
LinkedIn Sponsored Updates are seen on any LinkedIn member’s homefeed, whether they’re using a desktop, smartphone or tablet.
Just like with other content in their feed, LinkedIn gauges each member’s engagement with LinkedIn Sponsored Updates and serves up posts that they judge will be useful to them.
In the event a piece of content isn’t relevant to a member, LinkedIn does offer the option to hide it from their feed. A member will see this option on the top right by hovering on any LinkedIn Sponsored Update.
LinkedIn Sponsored Updates are available to you if you have a LinkedIn Company Page.
You’ll be able to select either CPC or CPM pricing and can promote updates in 20 languages across the 200 countries and territories where LinkedIn members are.
You’ll also be able to track the effectiveness of your posts, with comprehensive analytics that provide insights to help you fine-tune your strategy in real time.
For example, HubSpot, a leader in inbound marketing software, used LinkedIn Sponsored Updates to generate inbound leads from marketers in small- to medium-sized businesses. Their campaign delivered on the quality prospects they were seeking by generating 400% more leads coming from their target audience compared to other paid channels. This was also achieved at a cost per lead that aligned to their business goals.
If you want more details on how to quickly and easily get better results from LinkedIn, click here to qualify for your complimentary LinkedIn Results strategy session with me to explore that…and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn apply for a time to talk.
QUESTION: What do you think of LinkedIn Sponsored Updates? Do you use them for your business? Do you click on them? Please let me know in the comments below.
Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable marketing that easily gets them more clients. Get her FREE report “Top 10 LinkedIn Success Secrets for Entrepreneurs” at www.ChristineHueber.com”