Here’s what LinkedIn has done: They’ve opened up their publishing platform to you as a member, giving you a powerful way to build your professional brand.
This means that when you publish a post on LinkedIn, your original content becomes part of your professional profile, is shared with your trusted network and has the ability to reach the largest group of professionals ever assembled.
And similar to FaceBook, you now have the ability to follow other members who are not in your network and also build your own group of followers.
You’ll continue being able to share your expertise by posting photos, images, videos and your original presentations on SlideShare.
Because you have valuable experience to share.
How it will roll out
Many members already have the ability to publish content on LinkedIn and the capability will be steadily expanding to all members in multiple languages over time.
What exactly is it?
LinkedIn Publishing lets you write longer form posts about your expertise. Posts are shared with your network and the LinkedIn community, and become a part of your LinkedIn profile.
Again, LinkedIn is in the process of rolling out this feature to all members and you’ll see a gray pencil in the update field on your LinkedIn Home page when you’re able to publish posts on LinkedIn.
Posting success tips
When you do get access to this new feature, keep these tips in mind:
– Publish whenever you have something valuable to share with LinkedIn members. In general, the more posts you publish, the more credibility you will build, and the stronger your professional profile will become.
– There are no limits on word count, but the posts that are best received are more than three paragraphs in length.
– Upload pictures, videos, presentations, and documents to add to your content. It helps bring your insights to life and is a good way to showcase concrete examples of your experience.
Another great benefit this new publishing feature offers is that you’ll receive email reports on page views, likes, followers, and other performance metrics. And you can access your metrics at any time from your profile.
If you’re interested in getting more details on how to get better results on LinkedIn, click here to schedule your complimentary LinkedIn Profits strategy session with me to explore what your biggest challenge is on LinkedIn and what you can do to have a profit breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their profits on LinkedIn schedule a time to talk.
Have you shared your content on LinkedIn and seen positive results? Please give me an example below, and how it helped you.
© 2014 ChristineHueber.com
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this complete text with it:
“Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable LinkedIn marketing that easily gets them more clients. Get her FREE report ‘Top 10 LinkedIn Success Secrets for Entrepreneurs’ at www.ChristineHueber.com“
Adapted from: LinkedIn Official Blog