Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than other social networks. But before you start hunting for leads, you need to create prospects. That’s why this post will delve into the benefits of LinkedIn Groups—gathered from my extensive use of LinkedIn Groups—to help you make the most of this social network!
1. Join Groups Where Your Audience Is
Run a few LinkedIn searches to discover groups that are related to your audience. If you’re in the business of book coaching, for example, try joining groups where your ideal clients are.
BONUS TIP: Use the search feature in the top right of each LinkedIn page with your keywords to find those groups.
2. Become a Top Influencer
Many members’ first reaction when joining a group is to start multiple discussions promoting their own content. The problem is, nobody in this group knows who you are, and nobody has built trust with you … much less knowing and liking you!
But if group members continue to see you in the top five influencer list, they’ll see that you truly are a helpful Group member. Remember that Top Influencers are group members whose contributions cause the most contributions from other group members. Shoot for quality, not quantity. The Top Influencers ranking updates every 3 hours and resets completely every Sunday at midnight.
3. Start a Poll
People want the reassurance that you’re in the group for engagement, not spam. Creating a poll can show users that you are truly interested in hearing their opinions. A poll is an easy way to get users to know and engage with you.
BONUS TIP: Use a poll to survey your audience to find out what they’re looking for and use the information you gather to fine-tune your marketing message.
4. Start a Discussion
Now that you’ve established your authority and reputation, start a discussion! There are three key components to starting a valuable discussion.
- Title: Keep it short. When you bridge over 140 characters, your title will appear with an ellipsis at the end.
- Details: Be sure to provide members with more context. Be brief to keep members’ attention while still proving important information.
- Link: Include a link directed back to your Company Page, blog or website. Now that you’ve started the conversation on LinkedIn, give members an easy way to reach the next step in their learning process.
5. Share Through Other Social Networks
LinkedIn Groups include easy sharing buttons to not only share the group itself, but to also share individual polls and discussions. By sharing discussions, you’re extending the reach of those discussions by giving them more visibility and increasing engagement opportunities.
6. Measure the Results
There are a few free tools to help you measure the impact of your LinkedIn Groups participation. Employ Bit.ly links and tracking tokens to see how many people click on links you share.
Nothing on social media can be done just once, or twice. You have to be proactive and continue to test different methods of phrasing your message. Compare the results you’re receiving from LinkedIn Groups with other strategies you’re employing and analyze whether it’s truly worth your time. And if you do give it time, you’ll start seeing the results come through.
Adapted from: http://blog.linkedin.com