Your LinkedIn Company Page Targeted Updates let your company send updates to specific followers of your LinkedIn page. Who you send your targeted updates to can be categorized into areas such as job title, location and company size.
For example, who you send your targeted updates to can be categorized into areas such as job title, location and company size.
To access LinkedIn Company Page Targeted Updates, you simply need to have a company page on LinkedIn.
Mike Grishaver, LinkedIn’s product management & monetization director, says LinkedIn Company Page Targeted Updates allow companies to communicate with their followers “in a very personalized way,” with content tailored to a specific audience.
He said Netherlands-based electronics giant Philips “saw a 106% increase in user engagement by followers after running LinkedIn Company Page Targeted Updates in their daily communications with members.”
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Adapted from: Investors.com