Yesterday I was talking with my client, Devon Bandison, about exactly that.
Devon is a speaker, leadership and fatherhood training consultant and executive and business coach. He has the basics in place on LinkedIn, but needs some fine-tuning to generate leads and drive business to his speaking and coaching from LinkedIn.
If you’re like Devon and wanting to generate leads from LinkedIn and drive business, here are my four recommendations for where to focus on LinkedIn and what you can do to get started generating leads as soon as today:
1. Profile. Optimize your profile. This means make your headline, summary and positions compelling to your Ideal Clients and Partners.
What this will do for you is when your Ideal Clients and Partners see you in search results they’ll click to view your profile or go directly to your offer.
If they go to your profile, what they read will resonate with them and then they’ll take the next step you offer.
And it goes without saying that you of course have an engaging headshot!
BONUS TIP: Use your keywords liberally to increase your appearance in search results.
2. Publishing. Your articles are searchable and visible to all of LinkedIn. So publishing consistently, sharing value and having a compelling call to action are of paramount importance if you want to generate leads using this LinkedIn feature.
3. Updates. Be active and balance content and promotion to generate leads. If you use the right system and tools, you can do it in 5 minutes a day.
4. Groups. Join groups where your Ideal Clients and Business Partners are to position yourself as an expert and attract them to you.
If you want more details on how to quickly and easily get more leads from LinkedIn, click here to qualify for your complimentary LinkedIn Leads strategy session with me to explore that…and to find out what you can do to have a leads breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their leads from LinkedIn and ready to take the next step apply for a time to talk.
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