Does it sound intimidating?
Do you wonder what it has to do with your success?
You’re not alone…trust me!
The secret is that it’s really a new business-speak term for engagement, which is really about moving your Ideal Audience to take the next step with you.
Why do I say that?
Because, simply put, data-driven marketing is focused on finding out what’s working, doing more of it and expanding on it.
3 Simple Steps To Data-Driven Marketing Success For Entrepreneurs
If you’re an entrepreneur or business owner who wants better marketing results, here’s an easy data-driven marketing cheat sheet and fast start guide:
Step 1: Focus
Let your Ideal Audience drive your marketing.
Look at your metrics, your numbers to track results.
Step 2: Measure
Here are the 3 places you can get started today for data-driven marketing success:
A. Evaluate your Google Analytics.
Used properly, Google Analytics is your most important success tool in your data-driven marketing toolbox.
It will tell you:
* Which channels are growing your list.
* What content is growing your list.
B. Ask your Ideal Clients.
What content is attracting them?
Where are they finding you?
C. Where are you getting engagement with your marketing?
Look at your likes, comments, shares, etc. on social media for a leading indicator of what’s working.
Step 3: Evolve
Once you’ve answered these questions, it’s time to take action!
Do more of what’s working and test to improve your results.
And remember: Start small.
Focus on one aspect of your marketing…like video, for example…and get the experience and knowledge to move forward to the next step.
It won’t be long before you know exactly what to do and how to do it to easily attract more of your Ideal Clients!
If you have any questions about data-driven marketing, feel free to post a comment below and I will reply…and if you enjoyed my article, feel free to share!
NOTE: If you are ready to take the next step to get better results with data-driven marketing, click here to qualify for your complimentary Marketing Results strategy session with me to explore that…and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their marketing results apply for a time to talk.
Are these steps for more data-driven marketing success helpful? Let me know if they were helpful by commenting below and feel free to share with others…especially on LinkedIn!
© 2015 ChristineHueber.com
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