Confused about what consistent brand messaging is, why it’s important and how to do it for maximum marketing impact?
If you answered “YES!”…you’re not alone, trust me!
In fact, this was the main theme of a coaching session recently with a private client (who found me via LinkedIn search and it turns out I used to work with his brother!).
But back to your consistent brand messaging…
Let’s start with the why.
Why Is Consistent Brand Messaging Important?
Consistent brand messaging is important because if it’s done effectively, it can make all the difference in your business…make it easier, get you results faster and make it more fun.
On the other hand, if your brand messaging is done poorly and inconsistently, you’ll feel like you’re spinning your wheels and struggle to attract your Ideal Clients.
Because for your Ideal Clients, when your brand messaging is inconsistent, they become confused and a confused mind says no.
So now that you know why consistent brand messaging is important…what is it, and…most importantly…how do you create it?
First, what exactly is consistent brand messaging?
What Is Consistent Brand Messaging?
In a nutshell, consistent brand messaging is when your presentation and how your brand is seen are the same across all your Ideal Client touch points.
A simple consistent brand messaging example would be your picture.
BONUS TIP: For maximum marketing impact, invest a few moments to do this easy brand messaging exercise. Ask yourself…who are my Ideal Clients, where are they most receptive, what are their top challenges and how do they talk about those challenges?
Consistent Brand Messaging Guide
Here is a high level overview of how to maximize some consistent brand messaging pillars you might already be using:
1. Your Social Media
Consistent brand messaging examples include how you present yourself where your Ideal Clients are most receptive.
For example, if they are on LinkedIn, you want to be sure your brand messaging is consistent across your profile, messages, groups, updates and publishing.
2. Your Sales
Is the messaging in your sales emails, sales letters and scripts consistent?
BONUS TIP: Use your expert knowledge of your Ideal Clients to create content that’s uniquely compelling to them.
3. Your Website
This includes not only your website copy (written content) and blog, but also any graphics (including any pictures, as I mentioned above).
4. Your Off-Line Presence
When your Ideal Clients talk with you on the phone, when you speak or attend networking events…is your messaging consistent across all channels?
As you can imagine, the value of consistent brand messaging is enhanced credibility. Your brand is seen as legitimate.
You are who you say you are.
The benefit to you is that it makes cultivating a relationship with your Ideal Clients easier because they know, like and trust you.
So ultimately they eagerly say yes to taking the next step and deepening their relationship with you.
If you want more details on creating consistent brand messaging that easily attracts your Ideal Clients (so you don’t have to chase after them…), click here to qualify for your complimentary Marketing Results strategy session with me.
We’ll explore your brand messaging and you’ll find out what you can do to have a marketing results breakthrough.
I have a limited number of appointments available and request that only people who are serious about dramatically increasing their marketing results apply for a time to talk.
Did these tips help you? If so, I would greatly appreciate it if you commented below and shared this article on LinkedIn.
© 2015 ChristineHueber.com
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