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When you’re growing a business, you need to go where your clients are, says Christine Hueber, who provides advice to small businesses seeking better results for their social media marketing. As a longtime marketing expert, Hueber always has her eyes open for new ways to bring her business in front of a wider audience. Here’s how she used LinkedIn to raise awareness of her social marketing expertise, winning new clients in the process.
Putting social media to work for business development
Hueber spent the early part of her career as a marketer for companies like KPMG Peat Marwick, Citibank, and Charles Schwab, before deciding to strike out on her own as a marketing consultant. “I found great clients, but it was a lot of work and involved a lot of traveling,” says Hueber, who’s based in the San Francisco area. “It occurred to me that social media could help me get the word out about my expertise to a larger audience.”
Hueber discovered LinkedIn in 2006: “I decided to take the plunge and create a profile,” she says. “As the economy became more challenging, I started taking a closer look at the social media platforms I was using, like LinkedIn, to see if I could market my business in a more strategic way.”
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© 2014 ChristineHueber.com
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“Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable LinkedIn marketing that easily gets them more clients. Get her FREE report ‘Top 10 LinkedIn Success Secrets for Entrepreneurs’ at www.ChristineHueber.com“