You can have the best product or service and a fabulous website, but if you’re not putting yourself out there consistently on LinkedIn, you can be really doing yourself a disservice.
So just what is this powerful missing link?
First, some background…
I was inspired to write this article after hearing so often lately how my LinkedIn network loves what I do and seeing how this feature is a workhorse that helps me grow my business.
The missing link to getting better LinkedIn results is LinkedIn updates and here’s why:
LinkedIn updates, when used effectively, can serve three very important functions:
1. They keep you top of mind with your audience by increasing your visibility and giving you the opportunity to engage with your audience and nurture your relationship.
2. LinkedIn updates position you an an expert in your field…as a go-to person.
3. LinkedIn updates position you as a thought leader.
And one of the key elements of using LinkedIn updates effectively is having the right mix content and promotion. We have all had contacts who promote themselves and their businesses with every update…never providing value…and know how quickly we disconnect from them, hide or ignore them.
On the other hand, if all you post are content updates, but no promotional updates, your business and your LinkedIn results can stagnate because you aren’t offering your ideal clients a way to take the next step with you.
The second key element to use LinkedIn updates effectively to get better LinkedIn results is to be consistent. This means posting on a regular basis, so you build trust and credibility and are seen as legitimate…that you are who you say you are.
BONUS TIP: A great tool that makes it easy to post consistently (and do it in just 5 minutes a day when you use my LinkedIn Results System) is HootSuite.
When you follow these two guidelines, your updates can do your marketing for you and help you get better LinkedIn results. Here are some examples of recent opportunities that have found me because of my LinkedIn updates.
I’ve met people at networking events and connected with them on LinkedIn. Over time they see my consistent, value-rich and compelling updates that keep me top of mind with them and they contact me to explore working together.
I’ve attracted media opportunities with major websites. In a recent interview with a top media site about how to use LinkedIn effectively, my interviewer said, “I see your LinkedIn updates all the time…they’re great!” My updates positioned me as an expert and thought leader and cultivated the relationship before the interview even started.
Or, I connect with another LinkedIn member in a LinkedIn group, they schedule a call with me to explore working together and in the meantime they get to know, like and trust me still more through my updates.
So you see how using LinkedIn updates effectively can help you get better LinkedIn results…and in just 5 minutes a day!
If you’re interested in getting more details on how to quickly and easily get better LinkedIn results, click here to qualify for your complimentary LinkedIn Results strategy session with me to explore that…and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their LinkedIn results apply for a time to talk.
QUESTION: How are you using LinkedIn updates? Are you happy with your LinkedIn results? Please let me know in the comments below.
© 2015 ChristineHueber.com
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“Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable LinkedIn marketing that easily gets them more clients. Get her FREE report ‘Top 10 LinkedIn Success Secrets for Entrepreneurs’ at www.ChristineHueber.com“