Are you confused about the best way to share your expertise on LinkedIn?
Not sure about where and what to do on LinkedIn to get your message out to your ideal clients?
If you answered “yes!”, know you’re not alone!
Trust me, I hear some version of this every day as I’m engaging with other business owners and entrepreneurs…both on- and off-line.
There are seven primary ways LinkedIn can help you share your expertise and attract more of your ideal clients. The key is to be compelling and provide value to your ideal clients who view your profile.
Here are the seven specific places you can easily and quickly share your expertise on LinkedIn:
1. Your Headline
Your LinkedIn profile headline is prime real estate for sharing your expertise for two reasons. First, it’s the first phrase people will see about you when they click on your profile, and those first impressions stick. Second, it’s a keyword hot spot for anyone conducting searches on LinkedIn.
For maximum success when writing your headline, remember to:
a. Use your headline to communicate your value and drive traffic to your website. Include keywords and phrases relevant to your expertise. This will help you appear in the right kinds of search results.
b. Target your ideal clients. If you have a niche, make sure your headline communicates it clearly and specifically.
Bonus Tip: Offer a gift to drive traffic to your site and build your list.
Putting it all together, here’s my headline as an example:
★ Marketing Expert ★ Marketing Speaker ★ Marketing for Smart Entrepreneurs…YOU! ★ FREE tools @ www.ChristineHueber.com
2. Your Summary
Think of your profile Summary as a mini-sales page. First, you want to get your audiences’ attention in your opening sentence so it is crystal clear what your expertise can do for them and so they keep reading.
Here’s an example from my LinkedIn profile:
“Looking for better results from being on LinkedIn?
Do you have a profile, but NO SALES?
Do you have contacts, but NO ONE becomes your client?”
After an engaging opening like this, you should follow with your irresistible, compelling offer (remember, you are writing on a website, not in an academic paper) and highlight your specific call to action at the end of your Summary sales section.
For credibility, you‘ll also want to include your short biography in an About section in your Summary as well.
3. Your Links
With your LinkedIn profile you have the opportunity to share your expertise by uploading files and adding links in your Experience and Summary sections.
Take full advantage of this feature, especially when describing your expertise and what you offer.
Because links allow you to use images (very compelling!) to show viewers of your profile where they can get deeper access to your expertise. They also enhance your credibility.
- * Pages from your website
- * A presentation (PowerPoint, SlideShare or other) you gave
- * PDFs of designs, logos, articles or other original work you created
- * A link to a web article you wrote or one that mentions you and your work
4. Get Strategic Recommendations and Endorsements
Another way to share your expertise and sell yourself is to take advantage of Recommendations and Endorsements.
How does this work?
Your connections can help you by giving you endorsements for your skills and recommendations that include the outcomes they’ve experienced from working with you.
Specifically, you want your connections as much as possible to vouch for your skills that relate to your keywords (more on that below).
To start, ask for recommendations from your raving fans…your customers and clients who have been your biggest success stories. Remember, the best recommendations are number specific and talk about the results or outcomes from working with you.
Bonus Tip: Fill your Skills, Experience, Headline and Summary sections with the same keywords as your website for the most effective and consistent online presence.
As for getting people in your network to endorse these skills, LinkedIn will prompt your contacts to endorse you when they view any profile. To be more proactive, be a “go-giver” not a “go-getter.” Give honest endorsements to others and it’s likely they’ll return the favor.
5. Network, Network, Network
A key component to your success in sharing your expertise is the people you engage with and your follow up with them that nutures the relationship.
Time and again, statistics show that networking is the most effective way to market yourself. When it comes to using LinkedIn to share your expertise, it’s important to broaden your network and consistently provide value.
And when it comes to broadening your network, one strategy is to join new groups where your ideal clients are. In these new groups, be sure to make yourself visible by introducing yourself, sharing your expertise and reaching out to connect with anyone who seems like an interesting new contact.
6. Create a LinkedIn Company Page
You can design a page for your business that includes a listing of your services, recommendations from clients and updates from you about the projects you are working on. To launch such a page successfully, you can announce to your LinkedIn contacts that the page is live and ask them to “follow” it to keep up with your offerings.
This is the newest feature available on LinkedIn to quickly and easily share your expertise on LinkedIn. I’ve written about it a lot recently, and it’s an amazing tool because not only do your profile viewers see your articles near the top of your profile, but your articles are also visible to all 313+ Million LinkedIn members and are searchable on both LinkedIn and Google!
If you want more details on how to quickly and easily get better results from LinkedIn, click here to qualify for your complimentary LinkedIn Results strategy session with me to explore that…and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn apply for a time to talk.
QUESTION: What’s your favorite way to share your expertise on LinkedIn? Please share your comments below.
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this complete text with it:
“Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable marketing that easily gets them more clients. Get her FREE report ‘Top 10 LinkedIn Success Secrets for Entrepreneurs’ at www.ChristineHueber.com“